international business

IP Management TM Strategy

Dubai Chocolate: A Great Viral Brand That Nobody Owns

TM Strategy

Sunk Cost: The Branding Lie You Need to Overcome

Australia TM Strategy

How Generic and Descriptive Names Make You Forgettable

Intellectual Property TM Strategy

Storytime: What is the Value of a Good Brand?

Intellectual Property

Protecting the Music Universe this World IP Day 2025

Australia Intellectual Property TM Strategy

Beetlejuice, Beetlejuice, Beetlejuice: When Reputation Fails

Australia Intellectual Property TM Strategy

Katie and Katy Perry Head to the High Court

Intellectual Property TM Strategy

How to Pick a Strong Trademark for Your Business

Australia TM Strategy

Fatal Floss: Breadtop Outbakes BreadTalk Down Under

ASEAN Australia Intellectual Property New Zealand SMEs

Intellectual Property Essentials for Small Businesses