Trademark
Attorneys &
Designers
For your startups and growing businesses
Markport® is a team of experienced trademark attorneys and creative designers supporting small and medium-sized enterprises in Australia, New Zealand, and The Philippines.
We offer tailored trademark design and protection solutions that combine legal expertise with creative strategies to help you manage your brand as you scale in these competitive markets.
Why is a trademark important for my business?
By securing a trademark, you not only protect your brand but also enhance its value and recognition in the marketplace.
Brand Recognition
A well-designed trademark helps you stand out, making it easier for customers to find, remember, and share your brand with others.
Legal Protection
A registered trademark grants you exclusive rights, protecting your brand from unauthorised use. It serves as your intellectual property, safeguarding you against counterfeiters and copycats.
Builds Trust and Value
A strong trademark enhances your brand’s credibility, safeguards the value of your business, and carries your reputation as your business grows.
Intellectual Property
A protected trademark is your intellectual property and a valuable business asset that safeguards the time and resources invested in building your brand. It can also be traded, licensed, or used to generate additional revenue.
Facilitates Growth
A well-managed trademark provides greater presence and visibility, allowing you to expand your brand into new markets confidently.
News
The UGG-ly Truth: An Australian Original Claimed by the World
“UGG” is one of the most unusual trademark stories in fashion. The term “ugg” originally referred to a type of sheepskin boot commonly worn in Australia. It dates back to at least the 1950s and was widely used by surfers for warmth. By 1981, “ug” appeared in the Macquarie Dictionary as a generic term for…
Swift v. Wade: The Trademark of the Showgirl
Small businesses often assume that trademark disputes only happen to global celebrities. The recent clash between Taylor Swift and Las Vegas performer Maren Wade proves the opposite. A single name can trigger a major legal problem, even for the biggest brands in the world. The real message for SMEs is simple. If someone else already…
Sell Me Your Name: How Jo Malone Lost Control
Your Name Can Become Someone Else’s Property Jo Malone is a founder who built a global fragrance brand from her personal story, her creative instincts, and her name. Her name became the brand. Her reputation became the value. And her identity became property when it was used and registered as a trademark. This is the…
Where we do business
Australia
Australia ranks as one of the world’s largest economies, fueled by a robust business landscape that supports small and medium-sized enterprises (SMEs) across a range of key industries. From technology and professional services to agriculture, mining, and tourism, Australia offers a fertile environment for entrepreneurs and startups. With its diverse community, strong infrastructure, and pro-business policies, the country is not only known for its iconic landscapes and vibrant cities but also as a prime destination for business growth and innovation.
New Zealand
New Zealand boasts a rapidly growing economy, supported by a close-knit business community and a rich cultural heritage. Renowned for its breathtaking natural beauty, from rolling green hills to pristine coastlines, New Zealand also stands out as a hub for innovation and entrepreneurship. The country’s strong support for small businesses and startups, along with its forward-thinking policies, creates an ideal environment for new ventures to thrive and expand.
The Philippines
The Philippines is a thriving economy with strong business sectors ranging from manufacturing to IT and services. Known for its breathtaking islands, lush tropical landscapes, and world-renowned tourism, the country offers a unique blend of business opportunities and natural beauty. With a growing market, a young workforce, and a supportive environment for new ventures, the Philippines is an ideal destination for businesses looking to tap into Southeast Asia’s dynamic and rapidly evolving landscape.
PARTNER WITH US
Elevate your trademark protection & design today
Client Feedback
MARKPORT® guided us through each step of the trademark registration process, helping us present a strong case to the trademark examiner that our name isn’t generic in our industry but reflects our brand’s unique identity. They involved us at every stage of the process, maintaining a straightforward, transparent, and stress-free experience.
