How to Protect Your Artist Name Allday Everyday for Years

ByMarkport

If you’re a recording artist, your name is more than just a name. It’s a source of identity, recognition, and wealth. Your brand sets you apart, helps your audience find you, and preserves the value of your work. The recent situation between Australian rapper Allday and the new K-pop group Allday Project should alert us of the potential damage that may be caused by having conflicting trademarks. This is all too common in the entertainment space, where artist and brand names can easily overlap across markets.

Why Name Conflicts Happen So Often

Trademarks are territorial. Whoever registers first usually has stronger rights in that country. Allday secured his trademark in Australia and the US back in 2021. This means he alone has the right to use the name Allday for music, merchandise, and live shows in both countries.

But here is the challenge for the entertainment industry: music is global. Fans stream songs on Spotify, watch videos on YouTube, and follow artists on social media. These platforms are borderless and may be accessible anywhere in the world. So, similar or identical names can clash online and confuse audiences. Smaller artists can lose out on streams, sales, and gigs when bigger acts or labels move in and encroach on their trademark.

Allday himself called out this issue, saying big companies sometimes think smaller artists are too small to fight back. He said his team is now looking into legal options to stop the K-pop group from using a name that is too close to his own.

How Artists and Small Businesses Can Stay Protected

Stories like this are a good reminder to register your brand early and do it properly. Having a trademark stops others in your industry from using a name that is confusingly similar. It gives you legal tools to fight back if needed.

If you are an artist or a creative startup, these steps can help:

  • Register your name or logo in every country where you plan to work, sell, or tour
  • Use strong brand design that sets you apart and makes your trademark easier to protect
  • Keep an eye out for name conflicts on streaming platforms, websites, and social media
  • Take action quickly if someone starts using a name similar to yours

Rebranding halfway through your career can be expensive and messy. It is better to protect your brand from day one.

We are here to help

Markport® is a team of legal and creative experts. So, we make trademark protection and brand design simple for musicians, creatives, and small businesses. Your name and your story deserve to stay yours, whether you are growing locally or streaming worldwide. We help you register and manage your trademarks so you can focus on your music and your business.

https://markport.com.au/contact-us/

Contact Us

Links to further reading:
Australia TM FAQs: https://markport.com.au/trademarks-faq-for-australia/
Australian rapper threatens lawsuit against K-pop’s ALLDAY PROJECT, trashes genre: https://www.koreatimes.co.kr/entertainment/k-pop/20250629/australian-rapper-allday-threatens-lawsuit-against-k-pops-allday-project-calls-genre-mostly-trash